Korean weddings only last a couple of hours, so it has become customary in Korea to have a 'wedding rehearsal' before you get married - this way you get to wear you wedding dress a bit more and can have photo's and video's of you and your partner in your Wedding attire.
It's quite different form our traditions in England, normally we're not allowed to see the bride in her dress before the big day.
So yes, it's very cheesy and very asian but this is what we do most of in our company: We shoot the couple in a day at a 'Rehearsal Studio' which is basically a studio with a whole bunch of movable and customisable sets (Everything, including the walls have wheels on them), and then we edit it to a cheesy love song. We have several to edit each week. I'm enjoying it so far, I hope it doesn't wear on me tho… or distort my understanding of love / marriage in any way…
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